I am flexible and think outside the box. However, just as some guidance, here are some examples of services I can offer:
Product Management.
To ensure that you get the most from your products and services, I am able to help you with all aspects of product management, including full life-cycle management. Starting at the beginning with business cases and product definitions, all the way through to ‘End-of-Life’ strategies…
Product Marketing.
The strategy on how you position product and services is of major importance. For example, the kind of distribution model as well as the ‘go-to-market’ strategy can either make or break the success of a product or service. I am able to help you and guide you through through all the important considerations…
Perceived value assessment.
Customers are only loyal if products or services are perceived to be low cost or if they offer ‘additional value’. I can help you to find your ‘additional value’ and communicate this to your customers and prospects, reducing the need for low pricing…
Value Based pricing, price premium assessment.
Getting the price right is vital, too low and money is left on the table. Too high and a product may fail. Pricing and Value to users go hand in hand. I can help you to get your pricing right from the start…
Promotional Material Surgery.
Good sales documentation will make it easier to sell. I am able to asses all your collateral, ranging from brochures to sales presentations and beyond. This will help to improve effectiveness, content and consistency…
Bespoke Solutions.
By working closely with you, we identify your needs and put a works package together. This could include things such as:
- Marketing strategy and planning
- Managing product lifecycle or new product release.
- Product requirements and feasibility studies.
- Product marketing and product management training and workshops
- Sales toolkits and training
- Writing copy- Value Proposition creation
- Unique Selling Proposition creation
- Any other tasks you may need help with…