| The Organisation | A large Technology Provider |
| The Challenge |
When selling technology, jargon and complexity often creates a barrier to selling to customers who are not familiar with the terminologies. |
| The Background |
There was the impression for staff that the product was too complex to sell. Customers in turn, often got confused and may procure a solution that would not be fit for purposes. |
| The Approach | I created a easy to understand description for each technology, without jargon and explained in non technical terms benefits and differences. Based upon this description, a fresh staff training programme was developed. In addition, new web content, brochures and other sales aids were also created |
| The Result | Staff has a greater understanding of the technologies and it’s fit with customer profiles. As a result, front line sales staff can have more meaningful conversations and customers are no longer baffled with jargon. It also boosted morale as sales staff have a greater understanding of what they are selling. |
| The Ingredients |
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