| The Organisation |
Janet Essex – Chartered Accountants |
| The Challenge |
Growing The Business |
| The Background |
Janet Essex was looking to substantially grow their client base. In an Industry that is heavily regulated it is difficult to differentiate. |
| The Approach |
I found a number of major differentiators: The Personal touch, Proactive approach and professional integrity. I created the value proposition and context around these and used these extensively throughout, including: website, brochure and direct marketing campaigns. See website |
| The Result |
Since the start of the campaign, Janet Essex has substantially increased their business, with new clients coming on board every week. |
| The Ingredients |
- Value Proposition Definition
- Target Market Definition
- Market Strategy
- Marketing Mix
- Content Generation (Brochure, Web content, etc.)
- Direct Marketing Execution
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