| The Organisation | Janet Essex – Chartered Accountants |
| The Challenge | Growing The Business |
| The Background | Janet Essex was looking to substantially grow their client base. In an Industry that is heavily regulated it is difficult to differentiate. |
| The Approach | I found a number of major differentiators: The Personal touch, Proactive approach and professional integrity. I created the value proposition and context around these and used these extensively throughout, including: website, brochure and direct marketing campaigns. See website |
| The Result | Since the start of the campaign, Janet Essex has substantially increased their business, with new clients coming on board every week. |
| The Ingredients |
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