| The Organisation |
Alcatel-Lucent |
| The Challenge |
Move customers from an early adopters attitude to a mass adoption attitude |
| The Background |
Whilst at Alcatel-Lucent I discovered that many operators were thinking to go for the next level of technology but nobody was taking the plunge. |
| The Approach |
When MANX telecom started a commercial field trial, I jumped on the opportunity to create an ‘educational’ piece to illustrate that adopting this new technology was perhaps not as much as a ‘leap of faith’ as first thought. more>>> (click the whole story to play the video). |
| The Result |
Other operators started to look into adopting this technology as a main stream solution, including the largest operator in the uk, who now has an aggressive rollout strategy. |
| The Ingredients |
- Value Proposition Definition
- Target Market Definition
- Market Strategy
- Marketing Mix
- Content Generation and Vendor selection
|
